Founded By: Ben Sproull
Problem: Job Site Inefficiencies
Construction Workforce
7.6M Construction workers in the United States
Annual Productivity Loss
$90B Estimated cost of workplace inefficiencies
Solution: The Hole Shot
BIM (Building Information Modeling) creates 3D digital model for precise planning before construction begins.
The Hole Shot dramatically reduces conduit layout time from roughly 15-30 minutes to just seconds, revolutionizing conduit installation efficiency.
The Hole Shot enables electricians to quickly mark precise hole locations for electrical conduit to penetrate through concrete or drywall, ensuring perfect alignment with new or existing pipe runs.
Tool Manufacturing Competition
Current Market Solutions
Greenlee Laser-level
-One size fits none, all conduits must still be measured, which takes time and introduces error
-Cost: $125
The Hole Shot’s Competitive Advantage
A precision-engineered tool for electrical professionals
  • Proprietary concentric laser
  • Nesting inserts for larger diameter conduit
  • Cost-effective quality
Market Opportunity

1

2

3

1
250K Early Adopting Electricians
Serviceable Obtainable Market
2
1.2M Electricians in the United States
Serviceable Addressable Market
3
7.6M Construction Workers
Total addressable market
Our strategic market approach starts with a focused segment while maintaining clear expansion opportunities into the broader construction industry.
Trade Built Tool’s Ideal Customer: The Efficiency-Driven Professional
Customer Profile: Alex
  • 27-year-old trade professional with growing career ambitions
  • Currently focused on career advancement and starting a family
  • Always looking for innovative tools to improve productivity
  • Values efficiency and time management on job sites
Business Model
E-commerce
Online platform selling specialized tools directly to trade professionals with easy browsing and quick delivery
Channel Sales
Partnerships with trade supply stores to expand our product accessibility.
Traction Milestones
February - October 2024
• Successfully developed and tested initial working prototype on 3" conduit • Conducted strategic industry consultation with key professionals • Completed prototype optimization with extensive battery testing • Established Trade Built LLC, formalizing business structure
January 2025
Initiated partnership with Purdue NorthWest Commercialization and Manufacturing Excellence Center
February-March 2025
Submitted provisional patent filing to Hartman Global IP Law and completed Matchbox Business Accelerator in partnership with Level 2 Co-working Studio
April 2025
Launch comprehensive beta testing program with 10-15 testers
May 2025
Implement user feedback and technical improvements to optimize product performance
June 2025
Official market launch with full e-commerce website deployment and distribution network activation
Trade Built Tools Team
Ben Sproull
Founder | Trade Built Tools
20+ years Construction Expericnce, 13 years Electrical Experience
Associate’s Degree in Electrical Engineering
Domenica Hartman
Hartman Global Intellectual Property Law
BS Materials Science Engineering, Purdue University
Juris Doctor, University of Michigan School of Law
Mont Handley
Associate Director | Purdue NorthWest Commercialization and Manufacturing Excellence Center
CEO PITTMoss | Featured on SharkTank
The Big Ask!
Capital Investment
Seeking seed funding to support initial production run and market entry strategy
Network Introductions
Request introductions to key electrical trade professionals and potential early adopter networks
Collaborative Feedback
Provide candid entrepreneurial insights